Today’s gem has to do with how to motivate people to behave. Do we respond more to the threat of punishment? Or to the enticement of reward?
Rabbi Yehuda HaNasi says: At first, he explained the punishment and the hardship involved in receiving the Torah, as it is written: “And Moses reported [vayashev],” which is interpreted homiletically as: Matters that shatter [meshabbevin] (Rav Hai Gaon) a person’s mind; and, ultimately, he explained its reward, as it is written: “And Moses told [vayagged],” which is interpreted homiletically as: Matters that draw a person’s heart like aggada. And some say that at first, he explained its reward, as it is written: “And Moses reported,” which is interpreted homiletically as: Matters that restore [meshivin] and calm a person’s mind; and ultimately, he explained its punishment, as it is written: “And Moses told,” matters that are as difficult for a person as wormwood [gidin].
According to the Harvard Business review: Neuroscience suggests that when it comes to motivating action (for example, getting people to work longer hours or producing star reports), rewards may be more effective than punishments. And the inverse is true when trying to deter people from acting (for example, discouraging people from sharing privileged information or using the organization’s resources for private purposes) — in this case, punishments are more effective.
So, next time you want your kid to DO something – offer them a reward. If you want them to NOT DO something, offer a punishment.
I will now try that with my kids.
